Watch Kia EV6 Super Bowl Ad with Robo Dog
Debuting ahead of the big game, Kia returns to the Super Bowl with an ad featuring the all-new, all-electric Kia EV6. The EV6 Is the brand’s first dedicated battery electric vehicle and is the first of 11 all-new electrified models Kia will introduce globally by 2026.
Kia’s 13th Super Bowl spot, entitled “Robo Dog,” opens on an electronics store where a lonely robotic puppy stares out the window as a “real” dog is lovingly petted by a passerby out for a walk. Robo Dog then notices a young man unplug his Kia EV6 from a charging station and drive away, leaving Robo Dog even more dejected. The door to the store opens and Robo Dog seizes the opportunity to give chase to the man in the EV6. Click on the video above to find out what happens next!
““The EV6 marks the beginning of Kia as a sustainable mobility solutions provider and is the next step in our shift to electrification,” said Russell Wager, vice president, marketing, Kia America. “To introduce over 100 million viewers to the Kia EV6, we wanted to juxtapose the future with the emotions we all know and understand today – the love that can be shared between a human and an animal.”